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The Story

Patrick Bitature at a dairy farm

Where it began.

Patrick Bitature was born into a reasonably well-off family. The parents worked for the East African Community, and the family lived in Kenya and Tanzania. There were drivers, property, farms, buses and cars. Comfort was normal, and privilege was something never even noticed.

Then everything changed.

At 13, during the regime of Idi Amin, Patrick Bitature's father was killed. He was 44 years old, and a boy had only just begun to understand and admire the man seen as a hero.

Overnight, the family lost a father. Overnight, it lost everything. All property was taken and security disappeared. Comfort gave way to uncertainty in a single moment.

Patrick Bitature mentoring young people

About a year later, the family sat on a mat to drink tea without sugar for the first time. Not at a dining table, but on the floor. The mother insisted they drink it that way and get used to it.

A younger brother began crying for the father. Then the mother, a widow with 6 children at 30, broke down in tears and asked God to take them all. That night, something changed.

At 14, Patrick Bitature boarded an Akamba bus to Nairobi to look for sugar. Crossing borders in those days was frightening, and communication was limited. No one expected a schoolboy to be carrying 15 kilograms of sugar in a suitcase.

The next day the suitcase came home full of sugar. Half of it was sold to neighbours for 4 times what it had cost. Then it was back onto the bus to buy more.

That was the beginning of an entrepreneurial journey. That was the night a boy stopped being a boy.

Patrick Bitature speaking at TEDx

On success

The journey has not been fast. It has not been easy. It has been deliberate: one brick at a time, one lesson at a time, one risk at a time.

Success came from hard work, persistence, discipline, honesty, and taking responsibility for a life. Profit was never the primary goal. Providing value was. Profit followed.

Why the work continues

Today, Patrick Bitature builds institutions, mentors leaders, and invests in young people because opportunity should be accessible to those willing to work for it.

From a small beginning and lessons learned the hard way, enterprises were built across East Africa on one principle: create value, create jobs, and build something that lasts. That principle remains unchanged.

The building, learning and contributing continue because progress is a responsibility, not an option.

Business and Leadership Milestones

A timeline of a journey in business, governance, and public service, from founding Simba Group and expanding telecommunications across East Africa, to leadership roles in investment, energy, and public institutions.

1998
Patrick Bitature, 1998

The Simba Group started with its flagship business, Simba Telecom. Simba Telecom entered an exclusive relationship with MTN Uganda and grew to become one of East Africa’s largest mobile airtime distributors and retail networks with over 100 non-franchise outlets.

1999
Patrick Bitature, 1999

Simba Telecom expanded into Tanzania through an exclusive partnership with Vodacom and entered the Kenyan market through an arrangement with Safaricom.

2000
Patrick Bitature, 2000

Simba Telecom became the Nokia distributor for Uganda and received recognition as the best dealer of Nokia phones.

2005
Patrick Bitature, 2005

Electro-maxx (U) Ltd was launched as a 50MW thermal energy project producing and distributing power to the government.

2007
Patrick Bitature, 2007

Protea Hotel Kampala opened as a 4-star hospitality property in Kololo with 71 rooms and conference facilities, becoming a major venue for business travel and events.

2007
Patrick Bitature, 2007

Appointed Chairman of Uganda Investment Authority, focusing on investment promotion and institutional reform to improve Uganda’s investment environment.

2007
Patrick Bitature, 2007

Appointed Chairman of Umeme, overseeing electricity distribution and initiatives to reduce energy losses and improve operational efficiency.

2007
Patrick Bitature, 2007

Appointed Chairman of the Presidential Investment Round Table, a private-sector advisory platform supporting investment strategy and economic policy.

2007
Patrick Bitature, 2007

Joined the board of Traidlinks Limited, an Irish non-profit promoting SME productivity and public-private partnerships.

2009
Patrick Bitature, 2009

Appointed Chairman of Ndege Premier Aviation Company, a provider of charter flight services.

2010
Patrick Bitature, 2010

Joined the board of CURE Children’s Hospital of Uganda, supporting specialised paediatric neurosurgical services for conditions such as hydrocephalus and neural tube defects.

2010
Patrick Bitature, 2010

Appointed Honorary Consul for the Australian Consulate in Uganda to strengthen diplomatic and trade relations.

2011
Patrick Bitature, 2011

Joined the board of Wananchi Group Holdings Limited (Zuku Satellite Pay TV Uganda), contributing to the growth of digital entertainment services in East Africa.

2012
Patrick Bitature, 2012

Simba Telecom Kenya received recognition as the best performing dealer in mobile money services and airtime distribution.

2012
Patrick Bitature, 2012

Became Patron of the Alliance of Mayors and Municipal Leaders on HIV/AIDS in Africa (AMICAALL), supporting resource mobilisation and advocacy for HIV/AIDS initiatives.

2013
Patrick Bitature, 2013

Became Patron of the Australian Alumni Association Uganda to strengthen professional networks and educational cooperation.

2013
Patrick Bitature, 2013

Awarded an honorary doctorate by the United Graduate College and Seminary International in recognition of contributions to business and community development.

2014
Patrick Bitature, 2014

Appointed Chairman of Private Sector Foundation Uganda, representing Uganda’s private sector and advocating for investment and economic growth. In the same year, Patrick Bitature stepped down as Chairman of Uganda Investment Authority.

2015
Patrick Bitature, 2015

Appointed as a Board Member of Uganda Reinsurance Company, Uganda’s first and only reinsurance company.

2017
Patrick Bitature, 2017

Skyz Hotel opened in Kampala, expanding the group’s hospitality portfolio and conference infrastructure.

2020
Patrick Bitature, 2020

Appointed to the Malaria-Free Uganda Board, a public-private partnership aimed at reducing malaria prevalence and advancing public health outcomes.

2021
Patrick Bitature, 2021

Joined the board of Mulago National Referral Hospital, applying governance expertise to improve service delivery and operational efficiency in Uganda’s largest public hospital.

Public Recognition (Various Years)

  1. Certificate of Appreciation for contribution to financial literacy strategy development

  2. Social Investment Champion of the Year (2020 to 2021)

  3. Outstanding Achievement Award, Makerere University Business School

  4. International Entrepreneur of the Year (East Africa, 2011)

  5. Recognition for leadership contribution to the success of the Presidential Investors’ Round Table

  6. Doctorate of Philosophy in Humanities, United Graduate College and Seminary

  7. Business Leader of the Future (PricewaterhouseCoopers, 2003)

  8. Vocational Award for Contribution to Uganda’s Economy (2008/2009)

  9. Award for support to Orient Bank (2018)

  10. Best Overall Distributor of Nokia (2005)